2020 has been a challenging, yet transformative year for many. Companies across all industries have recognized the importance of digital marketing especially during COVID-19 and thus have accelerated the rate of digital adaptation. In the uniform industry, Cobmex Apparel, the leading uniform knitwear supplier to Public Safety and Corporate sectors in North America, shows us an excellent example of embracing digital change this year.
With the development of an online ordering platform, Cobmex has made it easy for customers to browse the Cobmex catalog, view live inventory levels on stock products, and place orders. They enhanced their customer user experience by adding features including 360° videos of their products, easy online forms to become a uniform distributor and an About Page which shares Cobmex’s story.
Their social media strategy includes strategically scheduling and curating the message based on the targeted audience of each platform. This has increased the number of impressions, clicks, and engagements, which has created a conversation within the industry and strengthened brand recognition. They continue to track the outcomes and measure results so that they can invest in the most efficient campaigns.
Cobmex has also invested in a video which has become an important digital marketing strategy for 2020/2021. By using video, companies can share their story in an engaging, visual manner that builds a connection with the viewer. Cobmex created an in-house video to share the founders’ story which is available to watch on their YouTube channel amongst other platforms. Cobmex’s latest production is a professionally produced Corporate Video that has received excellent results and feedback.
Watch their video below!
