B2B buyers’ adoption of online ordering tools is increasing. Over 70% of B2B buyers find buying from a website more convenient than buying from a sales representative.
By 2023, e-commerce is expected to account for 17% of all business-to-business (B2B) sales in the United States. However, many B2B sellers are just getting started with strategic eCommerce platforms specially designed for their industry.
It is critical to select the best B2B e-commerce platform for your company. You must be certain that it will:
- Align with your overall business strategy
- Integrate with your existing business systems to bring in more efficiency
- Meet the requirements of your buyers
- Be future-proof
Here’s why e-commerce platforms designed for uniform industries are gaining popularity:
The most significant pain point for many uniform businesses is that genric ecommerce platforms like Shopify, WooCommerce are built for everyone, so the complexity required to simplify online buying/selling uniforms is not accounted for, and almost everything needs to be custom-built for uniform businesses.
B2B eCommerce websites are designed to provide not only a sales channel but also a slew of other benefits to your uniform business.
- A single dashboard to track all online and offline orders
- Catalog, budget, and payment management
- Customizes pricing, products, and accounts
- Creates omnichannel presence for increased brand awareness.
- Businesses can not only increase efficiency, but also customer satisfaction
Solution outside the box
Selling uniforms differs from selling any other product. As these uniforms represent your customer’s brand, certain rules and guidelines must be followed by all stakeholders. There are several rules and regulations in place in the uniform industry that must be custom-developed from any off-the-shelf eCommerce platform.
By opening new sales channels and continuously reaching new market segments, an effective B2B eCommerce platform purpose-built for the uniform space will enable your organization to easily grow and scale to meet market demand and customer needs.
E-commerce without a hitch
Integrating your B2B eCommerce platform with your existing tech stack will ensure that data is synced across all platforms. E-Commerce provides significant efficiencies for B2B organizations through integration with enterprise resource planning (ERP) and other back-end business systems. Customers can order online at their leisure, allowing businesses to focus on actual customer service functions rather than simply collecting orders manually.
Sales Process Simplified
A well-designed eCommerce platform for the uniform industry provides accurate information to your customers, allowing for a smooth ordering process. Furthermore, by enabling self-service, you can enable your customers to easily order or reorder based on previous purchases, including negotiated prices and personalized preferences. This improves not only sales but also average order values.
Handle multiple stores seamlessly
Make several stores within a store also known as Multistores, that allows you to set up custom pricing, embellishment, and embroidery options for each store you create. The employees using the store will only see the products you want them to see at a discounted price, as well as multiple other personalized options.
Read the full article: B2B eCommerce Platform built for the Uniform Industry
Whether you are a uniform retailer, wholesaler, or distributor, it is past time to consider investing in a B2B e-commerce platform for your company. When compared to using traditional methods, this will allow you to expand your business and reach out to more clients. Most importantly, it will assist you in embracing the digital age and remain competitive in the market.
So, if you’re new to B2B e-commerce or already have an existing business, it’s critical to have a strategy in place when deciding on the best platform for your company.