UniformMarket
Fall & Winter 2003
PROMOTIONAL PRODUCTS: The products and industry
Promotional products are broadly defined as anything imprinted with a companys name, logo or sales message. These items traditionally included useful (pens, mugs, magnets,...
Fall & Winter 2003
QUESTION: What do the uniform and promotional products industries have in common?
The lines have definitely crossed. There once was a clear distinction between a uniform item and an ad specialty product. Now, with a logo...
Fall & Winter 2003
CASE STUDY PERSPECTIVE: Dave Grandstaff from Southeast Promotional Products and Uniforms
"I think selling both uniforms and promotional products is a natural because the customer base is basically the same. In all fairness, the uniform...
Fall & Winter 2002
Key Strategies: Web Site Promotion A Primer for the Uniform Industry
By Joe Dysart
While virtually every player in the industry has a Web presence now, Internet marketing consultants warn that without proper marketing and promotion,...
Fall & Winter 2002
Selling National Accounts
By Jack Tridico
Over the course of 25 years in the uniform and apparel industry, I have been involved with many different types of accounts:...
Fall & Winter 2002
Location Location Location: A few retailers found the perfect location… and they keep moving it…
By Susan Derby
Retail stores have had to be innovative to keep themselves competitive and convenient. First, the catalog came along, allowing people to order...
Fall & Winter 2002
KEEPRS: A Legacy for Success
By Susan Derby
It's a little odd to think that a successful retail shop started from a tragic event, but...
In January 1996, Officer Brian Klinefelter,...
Fall & Winter 2002
IMAGE OF THE YEAR 2002
Awarded by the NAUMD and Career Apparel Institute
The entrants of the National Association of Uniform Manufacturers and Distributors' (NAUMD) 2002 Image of the Year...