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Home Fall & Winter 2002

Fall & Winter 2002

Key Strategies: Web Site Promotion A Primer for the Uniform Industry

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By Joe Dysart While virtually every player in the industry has a Web presence now, Internet marketing consultants warn that without proper marketing and promotion,...

Selling National Accounts

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By Jack Tridico Over the course of 25 years in the uniform and apparel industry, I have been involved with many different types of accounts:...

Location Location Location: A few retailers found the perfect location… and...

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By Susan Derby Retail stores have had to be innovative to keep themselves competitive and convenient. First, the catalog came along, allowing people to order...

KEEPRS: A Legacy for Success

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By Susan Derby It's a little odd to think that a successful retail shop started from a tragic event, but... In January 1996, Officer Brian Klinefelter,...

IMAGE OF THE YEAR 2002

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Awarded by the NAUMD and Career Apparel Institute The entrants of the National Association of Uniform Manufacturers and Distributors' (NAUMD) 2002 Image of the Year...

ERGONOMICS: A Safe Bet On The Job

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By Bernadette Doran Say the word "ergonomics," and most people think of a chair that supports good posture and sits you high enough at your...

Electrified: U.S. Army Soldier Systems Center explores ways to manufacture wired...

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Future warrior systems include heads-up displays, global positioning systems, combat identification sensors, chemical detectors, electronically controlled weapons and physiological status monitors connected to the...

Discovering A Danish Shoe: How Dansko brought clogs to work

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"These were the best shoes Id ever worn," says Amanda Cabot. AMANDA CABOT AND PETER KJELLERUP were on a business trip to Denmark in the...