UniFirst Corporation, a New England-based, North American leader in the supply and servicing of work uniforms, career wear service products for businesses, has entered into a three-year sponsorship agreement with Kraft Sports + Entertainment to become the official uniform supplier to the New England Patriots.
UniFirst to adopt interactive promotional practices
According to the agreement, UniFirst will be promoting its brands and services through various gameday activations including in-stadium signage and other media inclusions. UniFirst’s newly redesigned & rebranded delivery trucks, by far the most noticeable aspect of the brand’s evolution story, will be present at the Patriots home games and will provide a plethora of engaging activities to the team’s legion of fans. Furthermore, 200 such delivery trucks will ply throughout New Zealand to communicate their proud association with the football team.
“We couldn’t be happier to be partnering with our own hometown NFL team and such a world-class organization as the New England Patriots,” said David Katz, UniFirst Executive Vice President of Sales and Marketing. “As a New England-based company ourselves, UniFirst is no stranger to the consistent quality the Patriots put on the field year in and year out – a quality we strive to emulate with our own customers.”
Being the uniform partner to a champion team like New England Patriots doesn’t end at providing high-quality uniforms only. The brand ought to compliment the passion the Patriots are widely known now. And UniFirst’s high reputation as the go-to company for businesses of all sizes across the US & Canada for their uniform needs in protective clothing & custom corporate image apparel programs is what makes this association a great cultural fit.
Besides outfitting over two million workers in polished, high-quality uniforms each workday, UniFirst also helps businesses stay safe & hygienic through its array of ancillary facility service programs.
For queries related to UniFirst’s services, head over to www.unifirst.com
About UniFirst
Headquartered in Wilmington, Mass., UniFirst Corporation (NYSE: UNF) is a North American leader in the supply and servicing of uniform and workwear programs, as well as the delivery of facility service programs. Together with its subsidiaries, the company also provides first aid and safety products and manages specialized garment programs for the cleanroom and nuclear industries. UniFirst manufactures its own branded workwear, protective clothing, and floorcare products; and with 260 service locations, over 300,000 customer locations, and 14,000 employee Team Partners, the company outfits more than 2 million workers each business day. For more information, contact UniFirst at 888.781.7532 or visit UniFirst.com.
About The Kraft Sports + Entertainment
Kraft Sports + Entertainment, a division of The Kraft Group, oversees marketing, sales, content development, and event operations for the New England Patriots, the New England Revolution, the Boston Uprising of esports’ Overwatch League and Gillette Stadium. Led by Robert and Jonathan Kraft, Kraft Sports + Entertainment has set the standard for delivering world-class concerts and sporting events to the people of New England for more than 20 years. More information is available at.Kraftse.com.
