Books:
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Why We Buy: The Science of Shopping* By Paco Underhill Price: $15 In this witty, eye-opening report based on years of research in stores and shopping malls, author and research company CEO Paco Underhill and his team of sleuths track the consumers every move, to give merchandisers and marketers even more customer control and, more importantly, more sales. |
1001 Ideas To Create Retail Excitement* |
Inspired Retail Space: Attract Customers, |
Visual Merchandising No. 4*
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Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 3rd Edition** By Judith Bell and Kate Ternus Price: $70 Just published, this new edition captures the direction the retail industry is heading. Author Judith Bell offers a Look-Compare-Innovate model for retailers to compare their store against best practices and proven, new techniques. Topics include ideas from top innovative thinkers, branded environments, color theory, emerging trends, and more. This guide promises to help even the smallest retailer develop professional-quality design and presentation. |
* Available through such online booksellers as www.Amazon.com. ** Available through the National Retail Federation at www.nrf.com/Bookstore |
Websites:
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www.nrf.com www.visualstore.com retaildesigndiva.blogs.com www.retailtrafficmag.com |
Magazines:
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VM + SD (Visual Merchandising and Store Design) The Vogue Magazine of the store design industry, this monthly magazine showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events. |