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Home Spring & Summer 2009

Spring & Summer 2009

The 2009 Winners’ Circle: Eight Honored in Annual UNIVATOR Awards

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By Jackie Rosselli Innovation is a key ingredient behind the success of most products or services. As the economy continues to struggle, customers are...

Fly Someone Else

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By Joseph Greco, MSOD The lifeblood of any business is attracting and keeping customers. But they must be profitable and they must fit into the...

Selling Uniforms in a Down Economy

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By Jackie Rosselli Late last year, the government confirmed what the rest of the country already knew. The United States was in a recession and,...

McRoberts Protective Agency is Keeping Clients and Personnel Secure

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By Peter Hildebrandt A long time ago, William J. McRoberts was employed as a coffee inspector on the Brooklyn piers in New York. Being a...

Beyond the Sale: Creating and Cultivating Best-Selling Products

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By Jackie Rosselli It is perhaps the most coveted prize of any company with goods to sell a product that raises customer demand to...

CATS Hitches a Ride with Best Uniform

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By Peter Hildebrandt With a mission to improve the quality of life for all in the greater Charlotte, N.C., area, this city's transit system is...

Making ANSI Compliance Workable and Wearable for Customers

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By Deb Morais Published by the American National Standards Institute (ANSI) and the International Safety Equipment Association (ISEA), the ANSI/ISEA 107-2004 standard specifies performance requirements...

Majors Books Marks 100 Years

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By Susan Derby One hundred years ago, the American Heart Association didn't exist. There were no sulfa drugs or penicillin, and "vitamins" hadn't yet been...

Powerfully Positive “No” and Working Toward a Successful “Yes” Agreement

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By Joseph Greco, MSOD Contrary to ancient wisdom, the customer is not always right. Certainly a customer must be valued, because without them there can...

Dress Hard, Feel Soft: Commanding Meets Comfort

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By Bernadette Doran It's true, Officer Friendly has been fired. The smiling, approachable policeman in powder blue and navy, an icon of safety, reassurance and...