BOTTOM LINE
Covid-19 has reduced the willingness and/or ability of consumers to try on clothing in public locations. This affects the traditional uniform measurement and size selection models significantly. Traditional fit lines with several individuals trying on the same garments do not meet the necessary hygiene standards, and manual measurement processes do not meet social distancing requirements. The same is true for uniform stores and employee sizing from laundry vehicles. Uniform companies need a transformational solution that meets the health and safety expectations of customers that also improves current industry processes.
LESSONS LEARNED FROM CLOTHING RETAILERS
Clothing retailers have been seriously impacted by Covid-19 and their experience can inform uniform companies. The retailers who are surviving this pandemic have been forced to rapidly adjust and evolve different roles of brick and mortar stores & online stores as online has become the primary source of apparel sales.
Ecommerce had already nurtured more transactional and less patient customers; for whom speed, accuracy, low pricing, and free returns are entry-level expectations. Covid-19 has added the additional expectation of safety, and retailers have altered their customer interactions dramatically with BOPIS to support online sales, socially distanced fit rooms that are cleaned after use and 24-hour “hygiene holds” after apparel has been tried on in a fitting room.
UNIFORM WEARERS ARE ALL RETAIL CUSTOMERS
Uniform wearers and employers have experienced the same retailer transformation and have increased their expectations for convenience, product availability, safety, and comfort. These are standards that uniform companies need to meet when measuring, matching, and supplying employees with uniforms. The industry needs transformative options that support traditional personalized services but meet health and safety expectations.
BodiData® Solutions
BodiData provides low cost, accurate, safe, and contact-free size-matching solutions that make it possible for employees to be easily measured and matched to the best fitting uniform. BodiData systems reduce manual errors and the size-matching accuracy dramatically reduces high-cost returns and environmental waste.
To learn more about Bodidata services go to; www.bodidata.com
