US Apparel Firm Tuckernuck Signs Multi-Year Distribution Contract with Whiplash


Tuckernuck, an online apparel merchant supplier of American classics for men, women, and kids, has recently entered the Whiplash distribution network, a provider of omnichannel fulfillment and logistics services. As a result, Whiplash managed to reduce order turnaround times to 48 hours or less, to guarantee a 3–4-day delivery to all Tuckernuck customers across the country. 

Whiplash’s state-of-the-art order management and inventory systems enabled Tuckernuck to seamlessly transition its business at the peak of the 2021 holiday season. Besides reducing turnaround time, Tuckernuck also needed an enterprise 3PL that could integrate with their proprietary ERP, shopping cart, and return management systems. Whiplash further repositioned Tuckernuck’s inventory from the East Coast to one of the three most advanced distribution centers in Ohio, Columbus, and one in the city’s industrial zone, to shorten transit times to US customers. 

Whiplash’s highly scalable and centralized distribution system coupled with real-time visibility into inventory and orders has clearly set Tuckernuck up for exponential growth. Since the beginning of the partnership, Tuckernuck has made significant savings on shipping costs via the 3PLs SmartRate Selection tool and achieved faster fulfillment. 

“As consumer expectations grow for a frictionless e-commerce customer experience, a key touchpoint is an expectation of rapid order fulfillment and multiple delivery options,” Greg Morello, president, and chief commercial officer at Whiplash, said in a statement. 

“We built a custom integration solution so that all of Tuckernuck’s systems could connect seamlessly to the Whiplash platform and maintain a flow of real-time data,” Brian Weinstein, senior vice president of business development at Whiplash, said. 

“Faster turnaround has enabled us to scale up how many orders we can ship per day. Our biggest day so far with Whiplash saw us ship between 19,000 to 20,000 orders during our January sample sale—a volume that would have taken around 14 days with our old 3PL. Despite the complexity of the implementation, the results were totally worth it,” Jon-Mark Craddock, director of logistics at Tuckernuck, said. 

About Tuckernuck 

Founded in 2012, Tuckernuck, Inc. is a merchant of classic American clothing with a boutique feel. With one flagship store in its Washington, D.C. hometown and strong e-commerce business, Tuckernuck features hand-picked products from both established and up-and-coming brands to celebrate and update the traditional look. For more information, visit: 

About Whiplash 

Whiplash, recently acquired by Ryder System, Inc., is a leading provider of direct-to-consumer fulfillment and retail logistics, including end-to-end customer care, transportation, distribution, and value-added warehouse services. Its high-performance operations are supported by its namesake e-commerce platform and a suite of advanced technology solutions, enabling the multi-channel connectivity required by the retail supply chains of today and tomorrow. Operating 24 distribution centers nationwide across more than 10 million square feet of space in addition to its international partner network, Whiplash brings emerging and established brands the scale and vision they need to grow and succeed. For more information on our end-to-end services, visit: