The Girl Scout’s Uniform in the U.S. gets an update for Gen Z 

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The Girl Scout’s Uniform in the U.S. gets an update for Gen Z
Photo: Girl Scouts

For the first time in decades, the uniform of the Girl Scouts in the U.S. is being updated for Generation Z (the demographic cohort born between 1997-2012).   

Apparently, the newly designed vest for a modern Girl Scout must have sizeable pockets that are large enough to accommodate the largest iPhone model.   

“In all our fittings that was the No. 1 thing,” said Wendy Lou, the Deputy Chief Revenue Officer of the Girl Scouts of the USA. “Can you fit the iPhone in there? Yes? Let’s go.”  

The new vest and the updated uniforms were designed by three students from the Fashion Institute of technology. The uniform line was released on August 25, 2020, along with a dozen separates for Girl Scouts in grade 6 through 12 and existing things like black spandex, leggings, and denim jackets.   

The whole idea with the student-designed collection was to make the Girl Scout uniform more versatile and relevant to the current trends for modern teenagers in the hope that the modernized appearance would encourage older girls between middle and high school to continue with being a scout.   

The uniforms were also modernized to reflect the progress the girls were showing in fields like coding, cybersecurity, marketing, and business plans.   

Most of the girls wanted to wear something cooler than be embarrassed to wear the uniform to class or school.   

For preteen and teen scouts, the khaki sash got a hidden iPhone-size pocket. The khaki utility vest, on the other hand, got a new notch collar, epaulet shoulders, snap buttons, and a cinched waist.   

However, the most considerable changes of all were made to the teen-targeted ‘official apparel’ items for girls to wear underneath their vests and sashes. The collection consists of crew-neck sweatshirts drawstring joggers, short knit dresses, short cargo skirts, belt bag, and a denim utility wrap.   

“It’s been more than 20 years since we’ve done something to this scale,” Lou said. “If you look back at historical Girl Scout uniforms, they really reflected the fashions of the time. We were evolving every decade. And somewhere along the way, about in the ’90s, we stopped evolving.”