Ralph Lauren strengthened its commitment to advancing a circular economy with the new ‘LIVE ON’ promise enabling extended life of its product and unveiled its first cradle-to-cradle certified product.
On June 7th Ralph Lauren Corporation announced its new Live On promise to enable its past and future products to live on responsibly by 2030. Unveiled during Global Fashion Agenda’s Global Fashion Summit in Copenhagen, the new promise is part of Ralph Lauren’s Timeless by Design approach to ensuring its philosophy of timelessness is embedded from inspiration through to products’ every use and reuse across generations.
“At Ralph Lauren, we have always believed in creating things that last— that never go out of style,” said Katie Ioanilli, Chief Global Impact & Communications Officer.
“Today, as we unveil our Live On promise and Timeless by Design approach, we are embracing Ralph’s vision of timelessness more deeply and boldly than ever before.” adds further
The Company also announced that its iconic cashmere sweater will be the first-of-its-kind luxury Cradle to Cradle (C2C) certified product. Cradle to Cradle certification is the global standard for safe, circular, and responsible manufacturing. From the cashmere fiber to the rich dyes and the iconic label made of organic cotton, every component of the sweater will be certified. A cashmere recycling program will allow customers to recirculate their sweaters for future use.
The C2C Certified Cashmere Sweater by Ralph Lauren will be available later this year.
The Ralph Lauren Live On promise builds on the Company’s existing circularity strategy and is supported by three foundational pillars that guide initial goals:
- Design for Circularity: Ralph Lauren has pledged to design its products following circular principles by 2025, to make five iconic products (“icons”) C2C Certified. Furthermore, the company will offer high-quality products made entirely of recycled cotton.
- Enable Circular Consumer Experiences: By 2025, the Company has committed to extending the life of its products by piloting ways for customers to rent, repair, and recirculate Ralph Lauren products in select top cities.
- Advance the Circular Economy: Ralph Lauren will also invest in scaling regenerative practices, such as the United States Regenerative Cotton Fund, and innovative technologies, such as Natural Fiber Welding, a leading sustainable material science startup that is scaling a new industry standard for natural fiber recycling, by 2025.
The Live On promise was developed as part of Ralph Lauren’s Timeless by Design approach which is underpinned by its work to: Create with Intent, Protect the Environment, and Champion Better Lives
Ralph Lauren will apply its philosophy of creating enduring products that are meant to be loved and worn for generations through Timeless by Design across the value chain – from how the company values the environment and champions the communities it serves from inspiration to manufacture, sale, and every use and reuse across generations.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation is a global leader in the design, marketing, and distribution of high-end lifestyle products across five categories: apparel, footwear & accessories, home, fragrances, and hospitality. Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style for more than 50 years. Its reputation and distinctive image have been steadily built across an increasing number of products, brands, and international markets. Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others, comprise one of the world’s most well-known consumer brand families.
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