Careismatic Brands Announces the Appointment of Girisha Chandraraj as CEO

Careismatic Brand's New CEO

Leading medical apparel company appoints new Chief Executive Officer to lead and execute strategic business agenda.

CHATSWORTH, CA (June 21, 2022) – Careismatic Brands, the world’s largest manufacturer of medical apparel, announced today the appointment of Girisha Chandraraj to Chief Executive Officer (CEO). This announcement marks an exciting moment for Careismatic Brands, as the company continues to strengthen its business through building an industry-leading executive team.

Prior to joining Careismatic Brands, Chandraraj served as President and Chief Executive Officer of Elite Sportswear, Chief Executive Officer of Marbles the Brainstore and Chief Digital Officer for Essendant. While at Marbles the Brainstore, Chandraraj helped transform the company by building its wholesale and ecommerce business. He is also a co-founder of predictive regulatory software company, RegVoyance, and previously served in executive roles at Blick Art Materials and Alpha Broder. 

File Photo: Girisha Chandrarah, CEO, Careismatic Brands

“Girisha brings strong financial acumen, deep analytical rigor and varied channel experience across the wholesale, B2B and B2C spaces to this new role, and I look forward to working with him to set and execute on our strategic business agenda,” said Michael Penner, Chairman of the Board of Directors.

Chandraraj was selected by the Careismatic Brands Board of Directors following a thorough and rigorous search process. His strong digital credentials, marketing and business transformation experience set him apart and will position Careismatic Brands to reach its next evolution of growth.

“As an industry leader, Careismatic Brands has a strong and innovative portfolio,” said Chandraraj. “I am honored to be leading a company trusted by so many health workers.”

About Careismatic Brands
Careismatic Brands, Inc. (formerly Strategic Partners, Inc.) is the global leader in medical apparel with a distribution footprint in more than 70 countries, and a deep portfolio of top-selling medical apparel, footwear and accessories brands including Cherokee Uniforms, Dickies Medical, heartsoul, Infinity by Cherokee, ScrubStar, Tooniforms, Healing Hands, and Anywear. Careismatic Brands’ portfolio of deeply trusted brands delivers best-in-class products and unparalleled service to distribution partners and consumers. 

In addition to being the market share leader in medical apparel, Careismatic Brands is a manufacturer and distributor of school uniforms by Classroom, adaptive clothing by Silverts, medical instruments and accessories. The company takes great care to understand and provide products that champion the people wearing uniforms who serve and care for others. For more information on Careismatic Brands, visit and follow us on Facebook and Instagram.

Press Contact:

Wendell Mobley

Vice President, Healthcare Partnerships & Public Affairs

Careismatic Brands

[email protected]

(805) 990-6770