Little League Baseball and Softball and Adidas proudly announced a multi-year partnership in which the Portland, Ore., based organization will be the official uniform, footwear and mentors clothing provider for the Little League World Series (LLWS) and an Official Sponsor of Little League.
Starting this season, Adidas will plan and make all on-field garbs for each of the seven of the Little League World Series teams in the United States. Adidas will also equip all groups with sponsored cleats, training apparel and accessories. Caches will be supplied with footwear and apparel.
“We are excited to welcome Adidas to the Little League family and are looking forward to the great opportunities we can both create for our young baseball and softball players through this partnership,” said Liz DiLullo Brown, Little League Senior Vice President and Chief Marketing Officer in the press release. “More than just the official uniform and footwear to the Little League World Series, Adidas will help us to inspire Little Leaguers around the world to achieve their dreams, both on and off the field each year.”
Alongside Little League Baseball World Series and Little League Softball World Series, Adidas will structure and make the on-field regalia for all the Intermediate (50/70) Baseball, Junior League Baseball, Senior League Baseball, Junior League Softball and Senior League Softball World Series events.
“Adidas and Little League have long and storied histories in sport, so it’s both an honour and a privilege to partner with like-minded organizations,” said Jeff McGillis, VP of Adidas U.S. Sports in the press release. “We believe that through sport, we have the power to change lives and this new partnership exemplifies our commitment to empower young athletes, provide equal access to sport, and help inspire boys and girls to play the sports they love.”
The Little League Baseball World Series takes place in Williamsport, Pennsylvania every August and features championship teams from eight regions around the United States, as well as eight regions around the world. Honolulu, Hawaii (represented the U.S. West Region) defeated Seoul, South Korea (represented the Asia-Middle East Region) in last year’s final with a score of 3-0.