by Bernadette Doran A few weeks after the Sept. 11 attack on the World Trade Center, The New Yorker magazine ran a cartoon: A middle-aged mother leaned urgently across a restaurant table, saying to her twenty- something daughter, “Why a doctor? Why can’t you marry a...

by Michael Ness I‘m an old dinosaur looking for a place to retire,” laughs Dennis Ostrander Sr. of Pat’s Monograms & Uniforms Inc. Standing behind the counter of his brand new, custom-designed, 12,000 square-foot store in Salinas, Calif., Ostrander looks back on...

Numbers mean a lot at the Olympics, and this year’s Salt Lake 2002 Olympic Winter Games will be no exception. A single hundredth of one point in figure skating can mean the difference between medals. Skiers and bobsleds are timed in milliseconds. But some other numbers that...

by Ernie JacksonDirector of Communications, NAUMD Sept. 11, 2001 began like any other day for me. I live on Staten Island, N.Y., an island 10 miles outside of Manhattan. Every morning I take a commuter express bus into the city. The bus travels from Staten Island through Brooklyns...

The Metra Commuter Rail Service in Northeast Illinois provides about 300,000 passenger trips a day to and from Chicago around 83 million annually. That’s a lot of exposure for a uniform, and from the first day of their training when their measurements are taken, would-be...

In business, name recognition is everything. Companies that manufacture a product or provide a service are constantly seeking a “catchy name” or “hook” that will allow potential customers to immediately link their products or services to their company. Often,...

by Carol Gore Wikoff Not many retail uniform stores can boast oversized parking spaces set aside for fire trucks, but Guidry’s Uniforms of Lafayette, La. has been dedicated to providing its customers with such conveniences since 1980. For over 50 years, Guidry’s Uniforms...

by Rick Levine You start your computer. You launch Internet Explorer and go to your company’s Web site or Intranet. After entering your personal login and password, a list of recommended classes is displayed. Apparently, the national sales manager (your boss) has checked off a...

by Jackie Rosselli When you think of police uniforms, the color blue ultimately comes to mind. No matter where you travel, but particularly in the northeast, you would be hard-pressed to find more than a handful of departments wearing anything else. Perceived as authoritative, the...