Books: Why We Buy: The Science of Shopping* By Paco Underhill Price: $15In this witty, eye-opening report based on years of research in stores and shopping malls, author and research company CEO Paco Underhill and his team of sleuths track the consumers every move, to give...
The Butt-Brush and O...
In his landmark book Why We Buy: The Science of Shopping, the guru of retail consulting Paco Underhill reported on the findings of thousands of hours of field research in hundreds of retail environments over 20 years and offered conclusions to help retailers sell, sell, sell. Here are...
Selling By Design A ...
By Bernadette Doran Wheres the opportunity for excitement in the uniform retail environment? Uniforms are something people have to buy, a required essential like toothpaste or underwear, and drudgery to shop for, right? Hardly. When Target thinks toothpaste and Victorias Secret thinks...
Why Made in the USA?...
By Jackie Rosselli The question has been posed many times before by this magazine: Were it not for the Berry Amendment, would manufacturers still produce a USA-made product? Better still, would they want to? For industry veteran Bob Lazar, the answers are simple. Of course we would, he...
Business Casual Look...
By Amy Spungen A small child from a rural area needs an organ transplant, but theres no money to pay for transportation to another state where the surgery can be performed. A grandmother with breast cancer needs to consult with a specialist, but cannot afford the travel expenses. A...
Keeneland Race Cours...
By Margaret Buranen Visitors to Keeneland Race Course in Lexington, Ky., see Keeneland employees wearing uniforms in a range of fabrics, styles and colors. The variety of uniforms reflects the diverse duties and working conditions of the employees who wear them. Some Keeneland employees...
General Makers ̵...
By Carol Brzozowski Since its inception in 1872, the Virginia Tech Corps of Cadets has put out seven Congressional Medal of Honor recipients. More than 100 of the organizations graduates have attained General and Flag Officer ranks.Proudly outfitting the corps is the Virginia Tech Tailor...
Richard Tyler Collec...
By Amy Spungen Airline uniforms have taken a stylish turn lately, and nowhere is this enhancement more evident than at Delta Air Lines, the nations third-largest airline in terms of passengers carried. World-renowned clothing designer Richard Tyler recently made fashion waves with a new...
The Ever Evolving Un...
By Susan Derby Some companies act as a gauge of the health of an industry. Investors watch GMs annual reports and major corporate changes for input on the American auto industry. And if youre looking for the newest diet fad, just check on the list of new products Kraft is releasing. Made...



