TheStyle Logo

Promote Your Uniforms, Footwear and Gear to Merchants and Significant Uniform Buyers

If you sell to the Public Safety, Industrial, Hospitality or Medical markets, then Made To Measure Magazine’s 24,000 national circulation is the best way to reach these important groups of buyers.

  • Home
  • ISSUES
    • Spring & Summer 2013
    • Fall & Winter 2012
    • Spring & Summer 2012
    • Fall & Winter 2011
    • Spring & Summer 2011
    • Fall & Winter 2010
    • Spring & Summer 2010
    • Fall & Winter 2009
    • Spring & Summer 2009
    • Fall & Winter 2008
    • Spring & Summer 2008
    • Fall & Winter 2007
    • Spring & Summer 2007
    • Fall & Winter 2006
    • Spring & Summer 2006
    • Fall & Winter 2005
    • Spring & Summer 2005
    • Fall & Winter 2004
    • Spring & Summer 2004
    • Fall & Winter 2003
    • Spring & Summer 2003
    • Fall & Winter 2002
    • Spring & Summer 2002
    • Fall & Winter 2001
  • Advertise
  • About
  • Subscribe
  • Contact
  • UniformMarket News
Home » Fall & Winter 2002
Key Strategies: Web Site Promotion A Primer for the Uniform Industry

Key Strategies: Web ...

By Joe Dysart While virtually every player in the industry has a Web presence now, Internet marketing consultants warn that without proper marketing and promotion, Web sites quickly can become white elephants in cyberspace. “The now-cliche Web maxim ‘If you build it, they will...

»»
Selling National Accounts

Selling National Acc...

By Jack Tridico Over the course of 25 years in the uniform and apparel industry, I have been involved with many different types of accounts: private, industrial, state and federal programs, etc. Of the various types, one of the most lucrative always has been the direct sale to a company or...

»»
Location Location Location: A few retailers found the perfect location… and they keep moving it…

Location Location Lo...

By Susan Derby Retail stores have had to be innovative to keep themselves competitive and convenient. First, the catalog came along, allowing people to order just what they wanted without leaving home. Then, the Internet came along, and many stores are offering their products online for...

»»
KEEPRS: A Legacy for Success

KEEPRS: A Legacy for...

By Susan Derby It’s a little odd to think that a successful retail shop started from a tragic event, but… In January 1996, Officer Brian Klinefelter, a police officer in St. Joseph, Minn., was shot several times after stopping a car suspected to be involved in a robbery. He...

»»
IMAGE OF THE YEAR 2002

IMAGE OF THE YEAR 20...

Awarded by the NAUMD and Career Apparel Institute The entrants of the National Association of Uniform Manufacturers and Distributors’ (NAUMD) 2002 Image of the Year Awards were the most diverse to date. They ranged from family amusement parks to city sanitation departments,...

»»
ERGONOMICS: A Safe Bet On The Job

ERGONOMICS: A Safe B...

By Bernadette Doran Say the word “ergonomics,” and most people think of a chair that supports good posture and sits you high enough at your desk so you don’t get carpal tunnel syndrome from pushing that mouse around endlessly. But what about an “ergonomic...

»»
Electrified: U.S. Army Soldier Systems Center explores ways to manufacture wired clothing

Electrified: U.S. Ar...

Future warrior systems include heads-up displays, global positioning systems, combat identification sensors, chemical detectors, electronically controlled weapons and physiological status monitors connected to the soldier’s computer for instant information access. A manufacturing...

»»
Discovering A Danish Shoe:  How Dansko brought clogs to work

Discovering A Danish...

“These were the best shoes Id ever worn,” says Amanda Cabot. AMANDA CABOT AND PETER KJELLERUP were on a business trip to Denmark in the late 1980s. They were horse trainers and dressage instructors with a large farm in Pennsylvania. But the clog with a closed heel caught Cabots...

»»

LEADING INDUSTRY SUPPLIERS



Working Force Uniforms OnTrend Uniforms Lone Star Uniforms
Badge Central Badges

Made To Measure Magazine -- The Uniform Magazine -- Image Apparel and Uniforms