By Joe Dysart While virtually every player in the industry has a Web presence now, Internet marketing consultants warn that without proper marketing and promotion, Web sites quickly can become white elephants in cyberspace. “The now-cliche Web maxim ‘If you build it, they will...
Selling National Acc...
By Jack Tridico Over the course of 25 years in the uniform and apparel industry, I have been involved with many different types of accounts: private, industrial, state and federal programs, etc. Of the various types, one of the most lucrative always has been the direct sale to a company or...
Location Location Lo...
By Susan Derby Retail stores have had to be innovative to keep themselves competitive and convenient. First, the catalog came along, allowing people to order just what they wanted without leaving home. Then, the Internet came along, and many stores are offering their products online for...
KEEPRS: A Legacy for...
By Susan Derby It’s a little odd to think that a successful retail shop started from a tragic event, but… In January 1996, Officer Brian Klinefelter, a police officer in St. Joseph, Minn., was shot several times after stopping a car suspected to be involved in a robbery. He...
IMAGE OF THE YEAR 20...
Awarded by the NAUMD and Career Apparel Institute The entrants of the National Association of Uniform Manufacturers and Distributors’ (NAUMD) 2002 Image of the Year Awards were the most diverse to date. They ranged from family amusement parks to city sanitation departments,...
ERGONOMICS: A Safe B...
By Bernadette Doran Say the word “ergonomics,” and most people think of a chair that supports good posture and sits you high enough at your desk so you don’t get carpal tunnel syndrome from pushing that mouse around endlessly. But what about an “ergonomic...
Electrified: U.S. Ar...
Future warrior systems include heads-up displays, global positioning systems, combat identification sensors, chemical detectors, electronically controlled weapons and physiological status monitors connected to the soldier’s computer for instant information access. A manufacturing...
Discovering A Danish...
“These were the best shoes Id ever worn,” says Amanda Cabot. AMANDA CABOT AND PETER KJELLERUP were on a business trip to Denmark in the late 1980s. They were horse trainers and dressage instructors with a large farm in Pennsylvania. But the clog with a closed heel caught Cabots...



